Be it CBD or any other product, the time when your customer lays eyes on your packaging, they instantly decide whether it’s worth buying or not. CBD packaging needs to be creative, secure and effective. It should address your customers demands and product requirements. To choose the best packaging for CBD products, you need to ensure it meets regulatory compliance, target market, and customers' trust.
The suitable packaging type will help you offer your customers an unforgettable unboxing experience. It will allow them to trust you. And you will ultimately build a loyal customer base.
To understand the ins and outs of CBD packaging for your product line, read this article. This guide will help you create the ideal packaging for your products.
Understand the Impact of CBD Packaging in Making or Breaking Your Brand!
CBD is still considered a sensitive product type. Although its usage has become quite common, people still think twice while buying it. Your CBD packaging needs to offer clear product understanding to the customers. It should be designed with a minimalistic design approach.
Packaging can make or break a sale. Therefore, if you want to positively influence your customers purchasing decision - you need to make sure that they trust you. A high-quality, professional, secure and creative box will instantly communicate your product values with the buyers. That’s why, make sure your boxes look worth buying.
Difference between CBD and Cannabis Packaging!
Let’s understand the major differences between CBD and cannabis packaging.
Cannabis packaging has active use of marijuana and THC. The packaging regulations for cannabis packaging are quite strict. These boxes need to have THC and CBD content displayed on them. They also require tamper-evident seals, child-resistant features, and a uniform color for the inside and out of the box.
CBD packaging does follow the safety guidelines, but they are a whole lot flexible. CBD products are non-psychoactive. These boxes need to be child-resistant, and they should display the low levels of THC on the packaging. This saves the customers from any kind of confusion.
CBD Packaging that Falls Under the C3 Rule!
The C3 Rule means Compliance, Clarity, and Credibility. All these factors need to be followed when you create your packaging.
- Compliance means following the labeling laws and adding ingredients, the amounts of psychoactive elements, usage, side effects, and benefits on the boxes.
- Clarity means offering customers a clean and minimalist packaging design. This way, it gets easy for them to understand your product’s aesthetics.
- Credibility means incorporating premium and high-quality features into your CBD packaging. This allows the customers to trust your brand and products.
Choose the Materials Wisely to Ensure Security and Functionality!
Your CBD packaging materials need to be of the highest quality. They should be durable, appealing, and creative because your packaging material can help customers form a perception about your brand and product.
Let’s take a look at some more of the ideal material choices:
Paperboard
Paperboard is a lightweight packaging material. It is cost-effective. And it offers a smooth surface for printing and finishing. Paperboard is commonly used for CBD retail display boxes. It is eco-friendly and can help you get the attention of eco-aware customers.
Kraft
The ideal eco-friendly and sustainable material option. Kraft is biodegradable. Brands that believe in sustainability see Kraft stock as the best packaging material. It possesses great tensile strength for your packaging. Moreover, it is moisture-resistant. It can keep your CBD products safe during long shipping hours.
Cardboard
Cardboard stands out as one of the most flexible, affordable, and versatile packaging materials. It can be designed however you want. You can personalize it according to your product requirements. Moreover, they are ideal for product branding. The printing results on cardboard are durable and aesthetic. Whether you need tuck-end boxes, mailer boxes, or two-piece boxes - cardboard will prove to be the ideal choice.
Rigid
Rigid boxes are a premium packaging option. These boxes are made from sturdy paperboard. They are resilient in terms of strength and stability. Rigid packaging offers an appealing and durable look to your boxes. Their strength and aesthetic appeal makes them perfect for high-end CBD products. They can be used for CBD gift sets, luxury oils, and all types of premium products.
Build Customers Trust with Appropriate Design Themes!
Have you ever heard about the role design psychology plays in sales? Visual designs help you make an impact on your customers mind. Not all colors will get you customers' attention. And not every color and design will prove to be influential for your marketing.
Therefore, you need to be well-informed. The neutral and subtle colors for your CBD packaging will help you stand out. Additionally, a minimalist design approach is ideal for your product packaging. It looks appealing and doesn’t draw the attention from the product.
Make sure to use beige and white shades on your boxes. Use matte finishing for a premium effect. Moreover, white background and clean typography makes your product highly visible and the information on it clear.
Common CBD Packaging Mistakes to Avoid!
We all make errors, and it’s okay. We need to learn how to fix them and not to repeat our mistakes. So, let’s see some common packaging mistakes and their quick fix.
- Never ignore the labelling rules! Make sure your packaging is FDA-compliant. To avoid this mistake, you need to research and read the state policies regarding CBD product and packaging. Understand the CBD packaging regulations by the FDA government.
- Do not use toxic and contaminated packaging materials. Make sure your product packaging is recyclable and all the materials ensure sustainability. This factor represents you as a responsible brand. Additionally, it helps you captivate customers' attention and boost sales.
- Choose a neat and tidy packaging design. Keep it simple and elegant. Avoid messy designs. And always choose clean typography and minimalistic design themes.
- Make sure to choose suitable custom features for your packaging. Your brand details need to be prominent. Furthermore, your packaging needs to be professional, purposeful and appealing.
Wrapping it Up!
The ideal CBD packaging helps you communicate with your customers. It allows you to foster a genuine connection with your customers. Make sure to offer your customers a satisfactory shipping experience through your product packaging.
Want to upgrade your CBD packaging? Feel free to rely on Urgent Boxes for all kinds of packaging expertise.
FAQs:
Q: What makes the CBD packaging compliant with regulations?
Make sure to add proper labels that include THC content, ingredient, usage, application and benefits.
Q: What type of printing methods offer durable results for CBD packaging?
Screen printing, lithography, flexography, digital printing, uv printing are some of the ideal printing techniques that can be used for CBD boxes.
Q: What type of products can be packed in CBD boxes?
CBD gummies, oils, creams, capsules, soft gels, lip balm, bath bombs are a few common products that can be packed in these boxes.
